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Kartapult

Audit Report

  • meta
  • google

Account overview

In last 180 days, you ran

19 Campaigns

40 Adsets

138 Ads

With an average of

2 Adsets per Campaign

3 Ads per Adset

Performance funnel

In last 180 days

Impressions497,883,733

CTR1.53%

Clicks7,611,654

Conversion rate1.41%

Conversions107,315

x

CPC₹3.36

x

AOV₹1,884

ROAS7.91

Amount Spent₹25,555,200

Revenue₹202,174,123

Month-on-month performance trend

Impressions

CPM

May 23 Jun 23 Jul 23 Aug 23 Sep 23 Oct 23 0 1.5M 3M 4.5M 6M ₹213.36 ₹155.22 ₹183.12 ₹104.48 ₹135.02 ₹93.68

Remarks

Our analysis reveals a notable deviation, increase of 30%, in the Impressions within the account during the latest three months, in contrast to the preceding three months.
Our analysis reveals a notable deviation, increase of 30%, in the CPM within the account during the latest three months, in contrast to the preceding three months.

Clicks

CTR

May 23 Jun 23 Jul 23 Aug 23 Sep 23 Oct 23 0 20K 40K 60K 80K 2.2% 2.05% 2.22% 1.1% 1.56% 0.78%

Remarks

Our analysis reveals a notable deviation, decrease of 30%, in the Links CTR within the account during the latest three months, in contrast to the preceding three months .

Amount Spent

CPC

May 23 Jun 23 Jul 23 Aug 23 Sep 23 Oct 23 0 150K 300K 450K 600K ₹9.69 ₹7.56 ₹8.27 ₹9.5 ₹8.64 ₹12.02

Remarks

Our analysis reveals a notable deviation, increase of 20%, in the amount spent within the account during the latest three months, in contrast to the preceding three months.

Revenue

Conv. Rate

May 23 Jun 23 Jul 23 Aug 23 Sep 23 Oct 23 0 700K 1.4M 2.1M 2.8M 0.91% 0.73% 0.71% 0.94% 0.77% 1.11%

Remarks

Our analysis reveals a notable deviation, increase of 30%, in the Revenue (Website) within the account during the latest three months, in contrast to the preceding three months.

AOV

CPP

May 23 Jun 23 Jul 23 Aug 23 Sep 23 Oct 23 0 2K 4K 6K 8K ₹1069.1 ₹1034.7 ₹1168.5 ₹1008.9 ₹1116.2 ₹1078.8

Purchases

ROAS

May 23 Jun 23 Jul 23 Aug 23 Sep 23 Oct 23 0 150 300 450 600 5.92 5.51 4.8 5.49 5.04 5

Remarks

Our analysis reveals a notable deviation, increase of 30%, in the All Purchases within the account during the latest three months, in contrast to the preceding three months.

Month-on-month performance trend

Month Impressions CPM Clicks CTR CPC Amount Spent Conversion Rate Purchases AOV Revenue ROAS CPP
May 23 1,763,840 ₹213.36 38,840 2.20% ₹9.69 ₹376,338 0.91% 352 ₹6,329 ₹2,227,744 5.92 ₹1,069.1
Jun 23 2,333,167 ₹155.22 47,906 2.05% ₹7.56 ₹362,149 0.73% 350 ₹5,705 ₹1,996,854 5.51 ₹1,034.7
Jul 23 1,780,299 ₹183.12 39,441 2.22% ₹8.27 ₹326,007 0.71% 279 ₹5,614 ₹1,566,245 4.80 ₹1,168.5
Aug 23 3,833,541 ₹104.48 42,150 1.10% ₹9.5 ₹400,542 0.94% 397 ₹5,541 ₹2,199,843 5.49 ₹1,008.9
Sep 23 4,026,011 ₹135.02 62,903 1.56% ₹8.64 ₹543,582 0.77% 488 ₹5,625 ₹2,739,483 5.04 ₹1,116.2
Oct 23 5,815,013 ₹93.68 45,334 0.78% ₹12.02 ₹544,774 1.11% 505 ₹5,390 ₹2,721,748 5.00 ₹1,078.8
Total 19,551,871 ₹130.6 276,574 1.41% ₹9.23 ₹2,553,392 0.86% 2,371 ₹5,676 ₹13,451,917 5.27 ₹1,077.4

Top performing assets - last 30 days

Campaigns

Top performing campaign

Name
ANS | TOF | CAT | DABA
 Amount Spent ₹1,074,452 Revenue ₹8,128,366 ROAS 7.57 Conversion Rate 0.80%
ANS | BOF | CAT | All Combined
 Amount Spent ₹773,348 Revenue ₹5,705,716 ROAS 7.38 Conversion Rate 1.65%
ANS | TOF | Bid Testing - [ROAS Goal] | New
 Amount Spent ₹360,506 Revenue ₹3,139,021 ROAS 8.71 Conversion Rate 1.54%
ANS | TOF | Bid Testing - [Bid Cap]
 Amount Spent ₹391,385 Revenue ₹3,075,160 ROAS 7.86 Conversion Rate 0.79%
ANS | TOF | CON | Kartapult Audiences
Amount Spent ₹324,269 Revenue ₹2,440,421 ROAS 7.53 Conversion Rate 1.51%

Adsets

Top performing Adsets

Name
DABA | All Products | AOV>2000
 Amount Spent ₹433,876 Revenue ₹3,547,457 ROAS 8.18 Conversion Rate 0.70%
OPEN [Bid Cap] - [1350]
 Amount Spent ₹366,785 Revenue ₹2,862,182 ROAS 7.80 Conversion Rate 0.78%
VC & ATC | Last {15-5} Days
 Amount Spent ₹391,803 Revenue ₹2,944,714 ROAS 7.52 Conversion Rate 1.49%
DABA | All Products
 Amount Spent ₹346,996 Revenue ₹2,684,360 ROAS 7.74 Conversion Rate 0.76%
ATC Last 180D | Not Purchased
 Amount Spent ₹381,544 Revenue ₹2,761,002 ROAS 7.24 Conversion Rate 1.89%

Ads

Top performing ads

Name
Carousel | 40-60% OFF | 27th Oct – Copy
Amount Spent ₹5 Revenue ₹15,406 ROAS 2842.44 CTR 1050.00%
CAT | Advantage | All Products | AOV>2000 | 18th oct
 Amount Spent ₹433,876 Revenue ₹3,547,457 ROAS 8.18 CTR 2.55%
CAT | Advantage | AOV > 2000 | 25th Oct
 Amount Spent ₹366,785 Revenue ₹2,862,182 ROAS 7.80 CTR 2.00%
CAT | Advantage | All Products | 1st November
 Amount Spent ₹391,803 Revenue ₹2,944,714 ROAS 7.52 CTR 3.55%
CAT | Advantage | All Products | 1st Feb
Amount Spent ₹346,996 Revenue ₹2,684,360 ROAS 7.74 CTR 2.82%

Shopping behaviour Analysis

Yesterday 3 Days 7 Days 14 Days 30 Days
Add to carts 4180 12800 25715 45466 86906
Checkouts initiated 1474 4365 8527 15155 27844
Purchases 641 1968 3785 6715 12332

Budget type configuration

In last 30 days

  • ABO
  • CBO
  • ABO ₹3,088,628 (80.42%) Adset: 49
  • CBO ₹751,891 (19.58%) Adset: 2
Total₹3,840,519

Remarks

We recommend running the campaign on ABO.

Amount split b/w funnels

In last 30 days

  • NCA (TOF)
  • Retargeting (MOF + BOF)
  • NCA (TOF) ₹2,769,377 (72.11%)
  • Retargeting (MOF + BOF) ₹1,071,143 (27.89%)
Total₹3,840,519

Remarks

Our analysis signals a decrease in the Retargeting campaign amount spent for the preceding 30 days, deviating from the anticipated range.

Narrowed audiences

In last 30 days

41Total Adsets

11 Adsets narrowedwith potential interest

30 Adsets not narrowedwith potential interest

Remarks

We recommend using either engaged shoppers or online shopping in the TOF audiences to maximize the ROI

Audiences used

In last 30 days

Type No. of adset Amount spent % Amount
NCA 42 ₹ 3,161,180 82.31%
Remarketing 11 ₹ 679,339 17.69%
NCA & Remarketing 0 - -

Learning Stage

In last 30 days

  • Learning
  • Learning Limited
  • Active
  • Others

Number of adsets

  • Learning: 11
  • Learning Limited: 1
  • Active: 16
  • Others: 25
Total53 adsets

Remarks

we have seen 11 Ad Sets having learning as the delivery which is not advocated.
we have seen 1 Ad Sets having learning limited as the delivery which is not advocated.

Number of ads

  • Learning: 56
  • Learning Limited: 1
  • Active: 30
  • Others: 68
Total155 ads

Remarks

we have seen 56 Ads having learning as the delivery which is not advocated.
we have seen 1 Ads having learning limited as the delivery which is not advocated.

Amount Spent

  • Learning: ₹ 443,285(11.54%)
  • Learning Limited: ₹ 169,690(4.42%)
  • Active: ₹ 2,896,143(75.41%)
  • Others: ₹ 331,402(8.63%)
Total₹3,840,519

Placement type

In last 30 days

Placement Type No. of adsets Amount spent % Amount
Advantage Placement N.A - -
Manual Placement 53 ₹3,840,519 100%
Total 53 ₹3,840,519 100%

UTM usage

In last 30 days

155Total UTM

155 UTMare being used

Bid strategy

In the last 30 days

Bid Strategy Type No. Of Adsets Amount spent % Amount Revenue % Revenue
Highest Volume 44 ₹2,810,943 73.19% ₹20,092,126 70.25%
Bid Cap 2 ₹391,385 10.19% ₹3,075,160 10.75%
Cost Cap 3 ₹265,116 6.9% ₹2,237,366 7.82%
ROAS Goal 3 ₹367,690 9.57% ₹3,172,380 11.09%
Highest Value 1 ₹5,385 0.14% ₹25,387 0.09%

Ad format data

In the last 30 days

Ad Format Type No. of Ads Amount spent % Amount Revenue % Revenue
Static Ads 105 ₹3,480,113 90.62% ₹26,341,549 92.1%
Dynamic Ads 13 ₹21,416 0.56% ₹87,472 0.31%
Video Ads 15 ₹42,630 1.11% ₹230,521 0.81%
Others 22 ₹296,361 7.72% ₹1,942,878 6.79%

Remarks

we recommend using catalog ads and at least we should spend 50%

Overall Account Ad Score

Your account score is

65.3%

Quality ranking

Quality ranking is a measure of how relevant and engaging your ad is to your target audience. It is calculated based on a number of factors, including the ad's creative, targeting, and landing page. A higher quality ranking means that your ad is more likely to be shown to people who are interested in what you're offering, and it's also more likely to be clicked on and converted.

98Total ads

Below Average0 ads

Average16 ads

Above Average82 ads

Your Quality Score is good

Remarks

Quality Ranking is on the right track

Engagement ranking

Engagement rate ranking is a measure of how well your ad engages with people who see it. It is calculated based on the number of people who interact with your ad, such as clicking on it, sharing it, or commenting on it. A higher engagement rate ranking means that your ad is more likely to get people's attention and keep them engaged.

93Total ads

Below Average18 ads

Average57 ads

Above Average18 ads

Your Quality Score is below average

Remarks

Engagement Rate Ranking needs to be checked

Conversion rate ranking

Conversion rate ranking is a measure of how well your ad converts people into customers or leads. It is calculated based on the number of people who click on your ad and then take a desired action, such as making a purchase or signing up for your email list. A higher conversion rate ranking means that your ad is more likely to generate results.

93Total ads

Below Average6 ads

Average52 ads

Above Average35 ads

Your Quality Score is average

Remarks

Conv. Rate Ranking needs to be enhanced
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